top of page

Instagram Bio Tips

Updated: Jan 10, 2022

Ever thought about what to include in your business’ Instagram bio? Wanting to know how to make a killer bio that gives your audience all the right information while also looking great and being on-brand. We have the answers for you.


An Instagram bio aka the small text underneath your username is one of the first things people see when they come across your page. This is why it is so important!


INSTAGRAM BIO DOWN PACKED: 1. The Name Field: The bold text under your image is the name field. This should include searchable terms so more people can find you, therefore instead of having your name field as just your business name you could also include your suburb and/or what industry you are in.

For example, if you are a hairdresser you should have “hair” or “hairstylist”, as well as the location such as “Wollongong” or “Shellharbour”. That way when people search for that service and suburb your business will appear in the results.

Our name field is “HER Social Media Marketing”, this will mean when a user searches key terms such as “marketing” or “social media”, they will be able to see our business.


2. Bio Description: Your bio description will really depend on your business, as not all businesses will include the same key details in their bio. So what is it exactly that you should include? Well, you should add any of the following if they apply to your business:

  • Services - what is your business offering? You should definitely include this in your Instagram bio, for example, our bio includes “Helping small businesses with their social media marketing”. But if you were a beauty salon, you could list the services you offer, such as tanning, make-up and waxing services.

  • Location - where are you located? It is important to include your street address that way when people are coming to your profile for information on how to locate your salon, it is easy for them to access.

  • Opening Hours - If you have a physical store or provide a service it is important to include your opening hours, as this ensures once again you are answering those common questions for people coming to visit your page.

  • Products that you stock - if you stock specific brands or products you can also choose to include this in your Instagram bio. For instance, if you are selling clothes in a boutique you may choose to include the names of the designers you stock, such as Bec + Bridge and C/MEO Collective.

However you write it, you should show why your brand is valuable and your unique selling propositions.


3. Call to Action: Encourage those visiting your profile to interact with your business through your preferred methods, e.g. “Contact us now to discover our packages”, “Call us today to make a booking” or “Follow us for more free fitness tips”. This will tell your audience how best to obtain your products and services, and make it a simple way for them to get in contact with you. If they can’t find your contact details they may give up.


4. Website Link: include a link to your website. This is so important with Instagram as for most small businesses this is the only location you can directly link them to your website. Unless you have achieved a 10K following, you will not be able to utilise the swipe up to shop feature on your stories. It is important to remember that in your posts, you can refer people to your bio to access your website with ease.


Contact us now if you have any questions about your Instagram account.


bottom of page